Infosys, LTA Launch AI-Driven Fan Experiences

Infosys and the Lawn Tennis Association (LTA) have launched a suite of AI-powered fan experiences for the LTA grass court season, including an AI Match Center and personalized fan engagement features. These innovations, powered by Infosys Topaz, aim to enhance fan interaction and understanding of the game. A dedicated Fan Zone at the HSBC Championships will feature an AI humanoid named Rally and VR Tennis. This collaboration deepens the strategic partnership between Infosys and LTA, focusing on responsible AI implementation to elevate the fan experience.