Mini Diamonds Announces FOFO Franchise Model for Namra Jewels

Mini Diamonds (India) Limited, through its subsidiary Namra Jewels Private Limited, has announced a franchise expansion plan using the FOFO (Franchise Owned Franchise Operated) model. The company aims to expand its retail footprint for lab-grown diamond jewellery across Tier 1 and Tier 2 cities. The franchise fee is set at ₹5 lakhs, with estimated investment requirements ranging from under ₹2 crore for Tier 1 cities to under ₹1.5 crore for Tier 2 cities. This asset-light strategy is designed to increase market penetration, brand visibility, and accessibility for consumers seeking affordable, design-led lab-grown diamond jewellery.