Mini Diamonds launches fancy coloured lab-grown diamond jewellery line

Mini Diamonds (India) Limited (MDIL) has announced the launch of its fancy coloured lab-grown diamond jewellery line through its wholly-owned subsidiary, Namra Jewels Private Limited. This strategic move aims to bolster MDIL's consumer-facing jewellery portfolio and establish a distinct presence in the rapidly growing lab-grown diamond market. The new collection will focus on contemporary designs, refined craftsmanship, and accessible pricing, targeting younger, fashion-conscious consumers who are increasingly drawn to the visual appeal, design versatility, and value proposition of fancy shaped and coloured lab-grown diamonds. This launch is consistent with MDIL's broader strategy to advance up the value chain from polished diamonds to branded jewellery offerings via Namra Jewels, making premium diamond jewellery more accessible.