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Indian Film Industry Seeks Turnaround Amidst Challenges
Jul 05 2025 | 9 days agoThe Indian film industry is trying to script a turnaround story through bold decisions, as reported in the Business Standard and Sanjevani newspapers on July 4, 2025. The challenges include the short window between theatrical and OTT releases, the decline in cinema screens, and the lack of content. However, companies like Aamir Khan Productions, SVF Entertainment, and Galalite Screens are making efforts to revive the industry.
- Actor Aamir Khan's production house, Aamir Khan Productions, is holding back on OTT deals till the movie has had a full run in theatres, bucking the trend of releasing a film only after stitching an OTT deal.
- SVF Entertainment is working to revive cinema screens in West Bengal, where their count had fallen from 400 in 2000 to 140 in 2015.
- Galalite Screens, a Mumbai-based screen-making firm, is emphasizing the importance of the release window between theatre and streaming for the success of small- or medium-budget films.