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Affle 3I Ltd Granted Another Patent in India for Ad Fraud Detection

Affle 3I Ltd has been granted a new patent in India, further strengthening its IP portfolio and the effectiveness of its conversion-driven CPCU model. The patent, titled 'Method and system to detect advertisement fraud', introduces a real-time, machine learning-powered monitoring framework to analyze user engagements across various devices and advertising formats. This system enhances precision and impact in conversion-driven, outcome-based strategies by distinguishing genuine user engagements from low-value actions or suspicious activity. The inventors of this patent include Anuj Khanna Sohum, Charles Yong and Anurag Singh. This is the 14th patent granted to the company, reflecting its continued focus on developing innovative technologies that deliver greater transparency and drive high-impact user conversions for advertisers globally.

• Affle 3I Ltd granted a new patent in India
• Patent titled 'Method and system to detect advertisement fraud'
• Real-time, machine learning-powered monitoring framework
• Enhances precision and impact in conversion-driven strategies
• 14th patent granted to the company