PartnershipApr 23, 2026, 08:06 AM
Teads & LG Ad Solutions Renew, Expand Global Partnership
AI Summary
Teads and LG Ad Solutions announced the renewal of their exclusive partnership in APAC and Europe, significantly expanding into new markets. This collaboration grants advertisers exclusive access to LG Smart TV's premium audiences and high-impact native CTV formats, such as HomeScreen, through Teads' omnichannel platform. The expanded partnership aims to create a dominant global CTV offering, combining premium inventory with advanced measurement tools to enhance brand reach and engagement across Europe and APAC.
Key Highlights
- Teads and LG Ad Solutions renewed and expanded their exclusive partnership in APAC and Europe.
- New EU markets include Italy, Greece, and Cyprus.
- New APAC markets include India, Japan, Taiwan, Hong Kong, Indonesia, Malaysia, Singapore, Philippines, and Thailand.
- Advertisers gain exclusive access to LG Smart TV's high-impact native CTV formats via Teads.
- Research indicates HomeScreen video ads achieved a 48% attention rate, 16% higher than skippable pre-roll.