Business UpdateJun 16, 2026, 09:59 AM
Advantage Solutions Report: 71% Choose Retailer for Private Brand
AI Summary
Advantage Solutions Inc. and its Daymon private brands business released their Summer 2026 Private Brand Intelligence Report, revealing that 71% of consumers select retailers based on their private brand programs. The report highlights that 95% of consumers regularly purchase private brands, with 98% viewing their prices and 96% viewing their value as comparable or superior to national brands. These findings underscore the growing importance of private brands in driving shopper loyalty and retailer success amidst market uncertainty.
Key Highlights
- 71% of consumers choose their preferred retailer because of its private brand program.
- 95% of consumers surveyed regularly purchase private brands.
- 98% of consumers view private brand prices as the same or better than national brands.
- 96% of consumers view the overall value of private brands as the same or better.
- 85% of consumers are making active shopping choices to live a healthier lifestyle.
- 59% of consumers are more loyal to price than to brands or retailers.
- 89% of consumers purchase products with seasonal flavors.
Price Impact
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