Aegon to Relocate HQ to NYC, Appoints Will Fuller COO

Aegon announced significant strategic changes, including the appointment of Will Fuller as President and Chief Operating Officer, effective January 1, 2027. Mr. Fuller will oversee Transamerica, Aegon’s International businesses, and Aegon Asset Management, reporting to CEO Lard Friese, who will relocate to the United States in early 2027. The company also selected New York City as its future corporate headquarters, expected to open in mid-2027. These moves aim to sharpen execution, accelerate performance improvement, and support Aegon's ambition to become a leading US-based life insurance and retirement industry player.