PartnershipAug 10, 2026, 04:23 PM
Agassi Sports Entertainment Partners with USTA for AI Coaching App
AI Summary
Agassi Sports Entertainment Corp. (ASE) announced a multi-year Commercial Agreement with the United States Tennis Association (USTA) and USTA Coaching, Inc. The partnership integrates USTA's proprietary coaching content, methodologies, and American Development Model (ADM) into ASE's planned AI-powered mobile coaching application. In exchange, ASE will provide USTA with complimentary and discounted app subscriptions, a revenue share from USTA members, and make Andre Agassi and Darren Cahill available for USTA events. This collaboration aims to modernize tennis instruction and expand access to high-quality coaching.
Key Highlights
- ASE entered a Commercial Agreement with USTA on August 6, 2026, for a 3-year term.
- USTA provides proprietary training content, coaching materials, and methodologies for ASE's AI app.
- The content will train ASE's AI model to align with USTA coaching philosophy and promote USTA resources.
- USTA will promote ASE's app four times to its members and platform users.
- ASE will provide complimentary subscriptions and discounted yearly subscriptions for USTA members/coaches.
- ASE will share a fixed percentage of net revenues from USTA members and coaches.
- Darren Cahill and Andre Agassi will speak at USTA events as part of the agreement.
Price Impact
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