DealsJun 10, 2026, 08:36 AM
Agassi Sports Entertainment Signs Darren Cahill to Name and Likeness Deal
AI Summary
Agassi Sports Entertainment Corp. (AASP) has entered into a material definitive agreement, signing a name and likeness license with renowned tennis coach Darren Cahill. The agreement, effective June 4, 2026, grants AASP a non-exclusive, worldwide license to use Cahill's name and likeness in connection with its business, including its 'Darren AI' platform, for which the platform name usage is exclusive. In lieu of royalty fees, Cahill will receive a one-time fee of warrants to purchase 250,000 shares of AASP's common stock. The agreement has an initial term of 15 years with provisions for automatic extensions.
Key Highlights
- Agassi Sports Entertainment Corp. signed a name and likeness license agreement with tennis coach Darren Cahill.
- The agreement grants Agassi Sports Entertainment exclusive use of the 'Darren AI' platform name.
- Cahill will receive 250,000 warrants to purchase company stock as consideration.
- The license agreement has an initial term of 15 years, with automatic 5-year extensions.
- Cahill can terminate the agreement for cause, including company disrepute or fraud charges.
Price Impact
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