Alliance Entertainment's AMPED Powers Shaboozey Album Launch
Alliance Entertainment Holding Corporation announced that its AMPED Distribution division is leading a nationwide, multi-channel retail marketing campaign for Shaboozey's new album, "The Outlaw Cherie Lee & Other Western Tales." The campaign integrates independent record stores, mass merchants, national retailers, and e-commerce platforms, demonstrating AMPED's full-service retail activation capabilities. Key initiatives include 31 independent record store listening parties, dedicated marketing programs with major independent retail coalitions, and promotional support across national retailers, including a Nasdaq MarketSite billboard feature and a Barnes & Noble in-store event.
Key Highlights
- AMPED Distribution is powering a nationwide, multi-channel retail marketing campaign for Shaboozey's new album.
- The campaign integrates independent record stores, mass merchants, national retailers, and e-commerce.
- AMPED organized 31 independent record store listening parties across 16 states on July 28.
- Secured dedicated marketing programs with AIMS, CIMS, and DORS independent retail coalitions.
- Includes exclusive vinyl with major retailers like Amazon, Walmart, Target, and Barnes & Noble.
- Featured appearance on the Nasdaq MarketSite billboard and an in-store event at Barnes & Noble's flagship store.
Price Impact
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