New LaunchJul 16, 2026, 09:18 AM
AMASS Brands Launches New Tonic & Transfusion Flavors
AI Summary
AMASS Brands Group announced the launch of two new limited edition flavors, Tonic and Transfusion, within its AMASS Electrolyte Mixers ready-to-drink line. The Electrolyte Mixers line, which debuted in May 2026, generated approximately $36,000 in gross revenue in its first full month, representing an annualized gross revenue run rate of $429,000. The new non-alcoholic flavors are formulated with essential electrolytes and real Pacific sea salt, offering significantly less sugar than leading competitors, and are available through the company's direct-to-consumer channel.
Key Highlights
- Launched limited edition AMASS Tonic and AMASS Transfusion flavors.
- Electrolyte Mixers line generated $36,000 gross revenue in first full month (May 2026).
- Annualized gross revenue run rate for the line is approximately $429,000.
- AMASS Tonic contains 82% less sugar than the leading tonic water mixer.
- AMASS Transfusion contains 66% less sugar than its leading competitor.
- Each serving provides 250mg sodium, 60mg potassium, and 20mg magnesium.
- North America tonic water market was valued at approximately $0.6 billion in 2024.
- US & Canada tonic market projected to grow from $399M (2025) to $655M (2032).
Price Impact
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