
ExpansionJun 29, 2026, 08:48 AM
AMASS Brands' Pizzolato MUSE Spritz Rolls Out at 12 Eataly Locations
AI Summary
AMASS Brands Group announced the rollout of its Pizzolato MUSE non-alcoholic spritz line at Eataly, the Italian food and beverage marketplace. Beginning June 2026, three ready-to-drink (RTD) non-alcoholic spritz SKUs will be available across 12 Eataly locations in the U.S., with the Pizzolato 0% RTD Hugo featured on the menu at Eataly’s flagship restaurant. This expansion builds on Pizzolato MUSE’s recent national launch at Whole Foods Market and positions the brand to capitalize on the growing no-alcohol aperitivo trend, leveraging Pizzolato's leading position in the U.S. organic sparkling wine category.
Key Highlights
- Pizzolato MUSE non-alcoholic spritz line launched at Eataly.
- Three Pizzolato MUSE RTD non-alcoholic spritz SKUs available.
- Products rolled out across 12 Eataly locations in the United States.
- Pizzolato 0% RTD Hugo featured on menu at Eataly's La Pizza & La Pasta restaurant.
- Pizzolato holds #1 position in US organic sparkling wine category with 27.63% dollar share.
- No-alcohol RTDs are forecast to grow at approximately 10% volume CAGR.
- Eataly rollout follows national expansion at Whole Foods Market locations.
Price Impact
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