New LaunchJul 1, 2026, 09:01 AM
AMASS Launches Electrolyte Powder Mixers
AI Summary
AMASS Brands Group announced the launch of AMASS Electrolyte Powder Mixers, a new stick-pack format expanding its functional hydration product line. These powders, available in four flavors, are designed for daily hydration with 0g sugar and 5 calories per serving. The company aims to capitalize on the rapidly growing functional hydration market, which is projected to reach $11.6 billion by 2030, driven by consumer demand for zero-added-sugar options.
Key Highlights
- AMASS Brands Group launched AMASS Electrolyte Powder Mixers in a new stick-pack format.
- The powders are available in four flavors: Lemon Yuzu, Salted Lime, Salted Grapefruit, and Sea Salt.
- Each serving contains 0g sugar, 5 calories, 300mg sodium, 25mg magnesium, and 60mg potassium.
- The product is designed for daily hydration, not just peak-performance recovery.
- The global electrolyte powder market is projected to reach $11.6 billion by 2030.
- The market grew at a 7.6% compound annual rate from $8 billion in 2025 to $11.6 billion by 2030.
- Zero-added-sugar products are identified as a primary growth driver in the functional hydration category.
Price Impact
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