StockWatch
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Retail-Catalog & Mail-Order Houses
PartnershipJun 3, 2026, 06:32 AM

Amaze Holdings Partners with BBR Music Group for Artist Merchandising

AI Summary

Amaze Holdings, Inc. announced a strategic partnership with BBR Music Group to launch a dedicated merchandise storefront for its artists. This collaboration utilizes Amaze's print-on-demand infrastructure to offer scalable, low-risk merchandising, creating new revenue streams for artists and rights holders. The partnership expands Amaze's footprint in the music industry, building on previous collaborations and tapping into a global music merchandise market projected to reach $13 billion by 2030.

Key Highlights

  • Amaze Holdings partnered with BBR Music Group to launch a dedicated merchandise storefront for artists.
  • The collaboration leverages Amaze's end-to-end, print-on-demand infrastructure for scalable merchandising.
  • Initial rollout features select artists including Alexandra Kay, Brantley Gilbert, and Lainey Wilson.
  • Amaze served as the official merchandise partner of the Outlaw Music Festival in 2025.
  • The global music merchandise market is projected to reach $13 billion by 2030.