Business UpdateApr 24, 2026, 12:02 PM
AppFolio's 2026 Renter Preferences Report: 55% See Vacancy as Top Threat
AI Summary
AppFolio released its 2026 Renter Preferences Report, highlighting that modern resident experience, driven by convenience and responsiveness, is crucial for maintaining occupancy as 55% of property managers face vacancy as their top threat. The report emphasizes that satisfied residents are 72% more likely to renew, with friction-free move-ins, valuable services, and excellent maintenance being key drivers. AppFolio's Performance Platform aims to unify workflows and integrate resident services to help property managers deliver seamless experiences, turning resident satisfaction into a predictable driver of retention.
Key Highlights
- 55% of property managers cite vacancy as their top threat.
- Satisfied residents are 72% more likely to renew and 34% less likely to plan a move.
- Residents satisfied with move-in are 31% more likely to plan to renew their lease.
- 79% of residents are willing to pay for convenience and financial empowerment services.
- Residents happy with repairs are 81% more likely to renew and 3x more likely to recommend.
Price Impact
More from APPF