DivestmentApr 29, 2026, 04:44 PM
ATER Divests Consumer Products Business for $18M
AI Summary
Aterian, Inc. has entered into an Asset Purchase Agreement with Trademark Global, LLC to divest its consumer products business. The divested business encompasses the worldwide sourcing, distribution, marketing, and sale of consumer products under brands such as Mueller Living, PurSteam, and hOmeLabs, across online marketplaces and direct-to-consumer channels. The Base Purchase Price for the acquisition is $18 million, with an additional $585,000 Indemnity Holdback Amount.
Key Highlights
- ATER divests consumer products business to Trademark Global, LLC.
- Base Purchase Price for the acquisition is $18,000,000.
- Indemnity Holdback Amount is $585,000.
- Divested brands include Mueller Living, PurSteam, hOmeLabs, Squatty Potty, Healing Solutions, and Photo Paper Direct.
- Asset Purchase Agreement effective as of April 27, 2026.