New LaunchJun 30, 2026, 07:02 AM
Auddia Discovr Radio Exits Pilot, Launches Subscription Tiers
AI Summary
Auddia Inc. announced that its Discovr Radio artist promotion platform has successfully exited its pilot phase and will transition to a monthly recurring subscription model with new tiered pricing in early July. The pilot demonstrated strong performance, including over 1,500 accounts, 185,000 plays, a 44% average clickthrough rate, and a 33% free-to-paid conversion rate. This move marks a significant step towards recurring revenue for Auddia and aligns with the broader McCarthy Finney strategy.
Key Highlights
- Discovr Radio exits pilot phase, transitions to monthly subscription model.
- Pilot achieved over 1,500 artist and label accounts.
- Delivered over 185,000 plays to listeners.
- Maintained 44% average clickthrough rate on artist profiles.
- Achieved 33% free-to-paid customer conversion rate.
- New Airplay tier at $25/month for full radio exposure.
- New Visibility tier at $5/month for entry-level discovery.
- Subscription tiers go live in early July.
Price Impact
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