StockWatch
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Real Estate
MoUJul 20, 2026, 09:32 AM

Baosheng Signs Non-Binding MOU for AI Cultural Tourism Platform

AI Summary

Baosheng Media Group Holdings Limited announced it has signed a non-binding Memorandum of Understanding (MOU) with Beijing Zhongcheng Kexin Technology Development Co., Ltd. to explore a strategic collaboration in the cultural tourism sector. The partnership aims to jointly build an AI full-scenario marketing and service platform for scenic areas, integrating Baosheng's AI marketing capabilities with Zhongcheng Kexin's smart scenic-area solutions. Baosheng views this as a pivotal step in its AI commercialization, with internal aspirational goals for AI-driven revenue to reach 30% near-term and 65% within three years, though the MOU is non-binding.

Key Highlights

  • Baosheng signed a non-binding MOU with Beijing Zhongcheng Kexin Technology Development Co., Ltd.
  • The collaboration aims to build an AI full-scenario marketing and service platform for scenic areas.
  • Baosheng will integrate its AI short-form video marketing and virtual human live streaming capabilities.
  • Zhongcheng Kexin will contribute smart scenic-area infrastructure and VR panoramic services.
  • Baosheng targets AI-driven revenue to reach approximately 30% near-term and 65% within three years.
  • Potential high-margin contributors include AI SaaS subscriptions and bespoke AI project revenue.
  • The MOU is non-binding and subject to the negotiation of a definitive agreement.
  • The partnership aims to help scenic areas upgrade to AI-native models for customer acquisition and operations.