Bath & Body Works Launches Fruit Fusion with Hilary Duff

Bath & Body Works has launched its new Fruit Fusion body care franchise, featuring four fruit-forward fragrances and a focus on lasting hydration. The launch is supported by actress, singer, and cultural icon Hilary Duff, who joins as brand ambassador and creative partner. This initiative brings the company's 'Consumer First Formula' to life, emphasizing product innovation, elevated design, and a culturally relevant campaign. The Fruit Fusion line is available online, in stores across the U.S. and Canada, and marks its first major product launch on the Bath & Body Works Amazon storefront.