PartnershipJun 23, 2026, 09:01 AM

Bath & Body Works Partners with Ulta Beauty for Retail Expansion

AI Summary

Bath & Body Works announced a strategic partnership with Ulta Beauty, bringing a curated selection of its body care and home fragrance products to over 600 Ulta Beauty stores nationwide and Ulta.com starting July 12, 2026. This collaboration is a key step in repositioning Bath & Body Works from a specialty retailer into a global brand, expanding its reach to new consumers. The assortment will feature iconic scents, 3-wick candles, and exclusive items like the return of Juniper Breeze and a mini fragrance mist set.

Key Highlights

Bath & Body Works announced a strategic partnership with Ulta Beauty.
Products will be available in over 600 Ulta Beauty stores and Ulta.com.
Launch of curated body care and home fragrance selection begins July 12, 2026.
Partnership includes iconic signature scents, 3-wick candles, and Wallflowers.
Features the exclusive return of Juniper Breeze fragrance at Ulta Beauty.
Introduces an Ulta Beauty exclusive Mini Fine Fragrance Mist Set.
Aims to reposition Bath & Body Works as a category-leading global brand.

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BBWI

Clothing/Shoe/Accessory Stores

Bath & Body Works, Inc.

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