New LaunchJun 29, 2026, 09:01 AM
Beyond Meat Launches Beyond Steak Filet at Retail
AI Summary
Beyond Meat, Inc. announced the retail launch of its Beyond Steak Filet at Wegmans and H-E-B. This product previously became the #1 selling item on the brand's direct-to-consumer site since its October 2025 debut, receiving positive feedback for its taste, texture, and nutritional profile. The plant-based filet contains 28g of protein, 3g of fiber, and 1g of saturated fat per serving, and is made with mycelium and avocado oil.
Key Highlights
- Beyond Steak Filet launched at Wegmans and H-E-B.
- Product became #1 selling item on Beyond Meat's DTC site since October 2025.
- Each serving contains 28g of plant protein, 3g of fiber, and 1g of saturated fat.
- Made with mycelium and heart-healthy avocado oil.
- Beyond Steak Filet is Clean Label Project Certified.
- Product is Non-GMO Project Verified.
- CEO Ethan Brown considers it the most compelling center-of-the-plate innovation since Beyond Burger.
Price Impact
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