Business UpdateJun 23, 2026, 08:01 AM
KAYAK Survey: 60% of Brazilians Want to Travel with Cristiano Ronaldo
AI Summary
KAYAK, a Booking Holdings subsidiary, released survey results indicating that 60% of Brazilian travelers would most want to travel with football star Cristiano Ronaldo. The survey of 2,000 Brazilians also revealed that 59% would prefer to take their idol to the Northeast region of Brazil. KAYAK leveraged these findings to promote travel to destinations like Ronaldo's birthplace and highlighted its "Ask AI" feature for trip planning.
Key Highlights
- 60% of Brazilian travelers surveyed chose Cristiano Ronaldo as their preferred travel companion.
- Vinícius Júnior was chosen by 19% and Endrick by 9% of respondents.
- 41% of respondents cited personal admiration as a reason for their choice.
- 59% of Brazilians would take their football idol to the Northeast region of the country.
- Average round-trip flights to Lisbon from Brazil are R$5,296 for July-December.
- KAYAK conducted an online survey with 2,000 adults in Brazil between May 15 and 18, 2026.
Price Impact
More from BKNG