PartnershipMay 11, 2026, 02:12 PM
Bragg Gaming Expands 711 Partnership for Belgian Sportsbook Launch
AI Summary
Bragg Gaming Group announced a definitive agreement to expand its partnership with leading operator 711 in the Belgian market. This expansion will facilitate the launch of 711's new online sportsbook, following 711's successful acquisition of an F+ license from the Belgian Gaming Commission. The sportsbook, powered by Kambi's Turnkey Sportsbook, will be seamlessly integrated into Bragg's Player Account Management (PAM) technology platform and will include Bragg's Fuze player engagement toolset. The launch is strategically timed to occur before the 2026 World Cup, building on their existing successful online casino partnership in Belgium.
Key Highlights
- Bragg Gaming expanded its partnership with 711 for the Belgian market.
- Agreement enables the upcoming launch of 711's new online sportsbook.
- Sportsbook integrates Kambi's Turnkey Sportsbook with Bragg's PAM technology.
- 711 secured an F+ license from the Belgian Gaming Commission.
- Launch is strategically scheduled to occur ahead of the 2026 World Cup.
- Bragg's Fuze player engagement toolset will be introduced to 711's Belgian sports vertical.
- Builds on 711's successful online casino operations in Belgium since December 2025.