MergerOct 20, 2026, 09:16 AM

Salesforce to Acquire Braze for $5.66 Billion

AI Summary

Salesforce has entered into a definitive agreement to acquire Braze, a leading customer engagement platform, for approximately $5.66 billion. Braze stockholders will receive $47.50 in cash per share. The acquisition is expected to close in Salesforce's fiscal year 2028 and aims to integrate Braze's real-time engagement and AI decisioning capabilities into Salesforce's Marketing Cloud and CRM offerings, enhancing customer personalization and interaction.

Key Highlights

Salesforce to acquire Braze for approximately $5.66 billion in enterprise value.
Braze Class A common stockholders to receive $47.50 in cash per share.
The transaction is expected to close in Salesforce's fiscal year 2028.
Braze's customer engagement platform to complement Salesforce's Marketing Cloud and CRM.
The acquisition aims to enhance real-time customer engagement and AI decisioning capabilities.

View SEC Filing

BRZE

Computer Software: Prepackaged Software

Braze, Inc.

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