AcquisitionsOct 7, 2026, 06:16 AM
BrilliA Acquires Majority Stake in Malaysian Lingerie Brand Neubodi
AI Summary
BrilliA Inc. has acquired a majority equity interest in Neubodi Holdings Sdn. Bhd., a Malaysian lingerie brand and specialty retailer. This strategic move expands BrilliA into branded B2C retail in Southeast Asia, complementing its existing B2B supply and design operations. Neubodi operates 11 retail stores and has a significant online presence. The company targets net sales of approximately US$3 million for FY2026 with a 10-12% net profit margin. This acquisition is expected to leverage BrilliA's sourcing and supply chain expertise to grow the Neubodi brand and potentially distribute BrilliA's own intimate apparel portfolio through Neubodi's network.
Key Highlights
- BrilliA Inc. acquired a majority equity interest in Malaysian lingerie brand Neubodi Holdings Sdn. Bhd.
- Neubodi targets net sales of approximately US$3 million for FY2026, with an expected net profit margin of 10-12%.
- The acquisition expands BrilliA into branded B2C retail in Southeast Asia.
- Neubodi operates 11 retail stores across Malaysia and has e-commerce and social media channels.
- The Malaysian lingerie market was valued at approximately US$287 million in 2025 and is projected to reach over US$500 million by 2034.
Price Impact
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