New LaunchJul 9, 2026, 09:02 AM
Brilliant Earth Launches Solstice Watch Collection for 20th Anniversary
AI Summary
Brilliant Earth Group, Inc. announced the launch of The Solstice Collection, marking its inaugural entry into Swiss watchmaking and celebrating its 20th anniversary. This limited-edition collection comprises 100 Swiss-made timepieces, developed in partnership with Louis Erard, and includes Summer Solstice ($3,995) and Winter Solstice ($4,995) editions. The expansion into this new category reflects the company's commitment to intentional design and responsible craftsmanship, meeting consumer demand.
Key Highlights
- Brilliant Earth launched The Solstice Collection, its first Swiss watchmaking entry.
- The collection commemorates the company's 20th anniversary.
- It is a limited edition of 100 Swiss-made timepieces globally.
- Developed in partnership with independent Swiss watchmaker Louis Erard.
- Includes Summer Solstice ($3,995) and Winter Solstice ($4,995) editions.
- Available from July 2026 exclusively online and in select showrooms.
- Brilliant Earth reported full-year net sales of $437 million in 2025.
Price Impact
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