Management ChangeApr 27, 2026, 04:23 PM
CMG Hires Fernando Machado as Chief Brand Officer, Arlie Sisson as Chief Digital Officer
AI Summary
Chipotle Mexican Grill announced two key executive appointments to bolster its "Recipe for Growth" strategy. Fernando Machado, an award-winning marketing executive, has been hired as Chief Brand Officer, effective June 1, 2026, to lead global marketing and brand positioning. Additionally, Arlie Sisson was appointed Chief Digital Officer, effective May 4, 2026, to drive innovation and enhance digital capabilities across the business.
Key Highlights
- CMG appointed Fernando Machado as Chief Brand Officer, effective June 1, 2026.
- Machado will lead global marketing strategy, brand positioning, and customer engagement.
- Machado previously served as CMO at Restaurant Brands International and Activision Blizzard.
- CMG appointed Arlie Sisson as Chief Digital Officer, effective May 4, 2026.
- Sisson will lead initiatives to accelerate innovation, enhance operations, and develop digital capabilities.
- Sisson previously served as SVP, Global Head of Digital, Commercial Services at Hyatt Hotels.
Price Impact
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