Comscore Proximic Integrates Contextual Segments into Amazon DSP

Key Highlights

• Proximic by Comscore contextual and ID-free Predictive Audience segments are now available natively in Amazon DSP.
• The integration enables privacy-forward, high-performance targeting across CTV, web, and mobile inventory.
• Advertisers can drive incremental, non-endemic reach and measurable outcomes through seamless execution.
• The solution helps execute audience strategies resilient to identity disruption and compatible with premium environments like CTV.
• It aims to reduce activation friction and improve speed-to-market for advertisers in Amazon DSP.
• The integration leverages AI-driven predictive intelligence to fill addressability gaps and extend reach with precision.