Business UpdateMay 29, 2026, 09:02 AM
Duluth Trading Co. Refreshes Garden Shop, Expands Apparel Line
AI Summary
Duluth Trading Co. has refreshed its annual Garden Shop online and in over 60 stores, offering an expanded assortment of apparel, accessories, and gear for the growing season. The company highlighted the continued success of its women's Heirloom Gardening Bib Overalls, which boast a 4.7-star rating from over 3,500 reviews, and introduced new items like the Heirloom Gardening Pants. Responding to a notable increase in interest, Duluth also expanded its men's gardening clothing and accessories, including the Dirt Work Bib Overalls, to cater to the growing male gardening trend.
Key Highlights
- Duluth Trading Co. refreshed its Garden Shop online and in over 60 retail stores.
- Women's Heirloom Gardening Bib Overalls have a 4.7-star rating from over 3,500 online reviews.
- New Heirloom Gardening Pants ($89.50) were introduced with a straight-leg fit and waterproof knees.
- Expanded men's gardening clothing and accessories, including Dirt Work Bib Overalls ($119.50).
- Men's gardening searches have shown a notable increase since the pandemic, rising in March 2026.
- Women's Gauntlet Gardening Gloves ($59.95) were updated with a new Monarch butterfly-patterned canvas sleeve.
- Introduced Dirt-Filtering Garden Bucket Master ($49.95) and other organizing tools.
- Offers knee pad inserts (Neoprene $29.95, Ultimate $15.95) for added comfort and protection.
Price Impact
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