ExpansionJun 30, 2026, 03:16 PM
El Pollo Loco Expands to 10th State with Idaho Opening
AI Summary
El Pollo Loco Holdings, Inc. announced its expansion into Idaho, marking its 10th state of operation with the opening of its first restaurant in Meridian. This milestone is part of the company's ambitious national expansion strategy, which includes plans to open 18 to 20 new restaurants systemwide in 2026, nearly doubling its 2025 pace. The company has successfully entered three new states in less than two years and continues to grow its presence in existing markets, demonstrating strong unit economics and brand power.
Key Highlights
- Opened first restaurant in Idaho, marking its 10th state of operation.
- Plans to open 18 to 20 new restaurants systemwide in 2026, nearly double 2025's pace.
- Expanded into three new states (Washington, New Mexico, Idaho) in under 24 months.
- Doubled its presence in Denver and grew the Texas market to 34 restaurants.
- Opened its 500th restaurant in October 2025.
- A second Idaho location is scheduled to open in fall 2026, with 3-4 more planned.
Price Impact
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