
PartnershipJul 14, 2026, 09:07 AM
Ethos Partners with Amanda Kloots for National Campaign
AI Summary
Ethos Technologies Inc. announced a new national campaign partnership with fitness entrepreneur and television host Amanda Kloots. Kloots will feature in a national television and digital campaign, "Because Life Goes On," sharing her personal story to highlight the importance of life insurance and the ease of obtaining it through Ethos. This collaboration aims to address the significant gap in life insurance coverage, with nearly 100 million American adults uninsured or underinsured, by emphasizing Ethos's fully digital platform that eliminates traditional barriers like medical exams.
Key Highlights
- Ethos announced a new national campaign partnership with Amanda Kloots.
- Kloots will appear in a national television and digital campaign titled "Because Life Goes On".
- The campaign aims to help families understand the importance of life insurance and Ethos's simple process.
- Ethos's platform offers a fully digital experience, requiring no medical exam or doctor visits.
- Many applicants can get life insurance coverage in minutes through Ethos.
- The 2025 LIMRA Insurance Barometer Study indicates nearly 100 million American adults are uninsured or underinsured.
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