AcquisitionsJun 10, 2026, 09:41 AM
Eva Live to Acquire Psquared, Adding $50M Revenue & AI Capabilities
AI Summary
Eva Live Inc. has signed a Letter of Intent to acquire Psquared Inc., a profitable performance-marketing company that generated over $50 million in revenue in the last four years. This acquisition is set to supercharge Eva Live's AI-powered platform by integrating Psquared's proven media-buying expertise and multi-channel execution capabilities. Psquared's founder, Jean-Sebastien Paul, is expected to continue leading the subsidiary, ensuring continuity. The deal aims to accelerate AI-driven growth and capture significant market share in the rapidly expanding digital advertising market, projected to reach $1 trillion in 2026.
Key Highlights
- Eva Live signed an LOI to acquire Psquared Inc., a profitable performance-marketing company.
- Psquared generated over $50 million in revenue over the last four years.
- The acquisition adds a founder-led, multi-channel performance marketing team with expertise across Meta, Google, and TikTok.
- Jean-Sebastien Paul, Psquared's founder, is expected to continue leading the company as a wholly-owned subsidiary.
- The deal aims to rapidly scale Eva Live's AI platform and expand execution capabilities.
- Global digital ad spend is projected to approach $1 trillion in 2026.
- The transaction is subject to due diligence, definitive documentation, and regulatory approvals.
Price Impact
More from GOAI