Monthly UpdateAug 3, 2026, 08:32 AM
Fiserv Small Business Sales Up 1.6% YoY in July
AI Summary
Fiserv reported that its Small Business Index showed a modest 1.6% year-over-year sales growth in July 2026, marking the second-strongest annual growth rate of the year. This growth was primarily driven by a 3.2% increase in average tickets, which offset a 1.6% decline in transactions or foot traffic. Consumers continued to be selective in their spending, with restaurants facing pressure while retail, particularly in value and lifestyle categories, maintained footing. The report highlights a consistent theme of growth relying on higher tickets rather than increased customer traffic.
Key Highlights
- Fiserv Small Business Index sales increased 1.6% year over year in July 2026.
- Average tickets rose 3.2% year over year, driving sales growth.
- Transactions (foot traffic) decreased 1.6% year over year, marking the ninth consecutive decline.
- Food Services and Drinking Places sales slipped 0.8% year over year.
- Gas Station sales remained elevated, up 14.2% year over year.
- Total retail sales increased 1.9% year over year, supported by 2.2% transaction growth.
- Essentials grew 2.0% year over year, outpacing Discretionary at 1.3%.
- Goods sales rose 2.0% year over year, driven by 2.0% transaction activity.
Price Impact
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