ExpansionMay 13, 2026, 05:32 AM
GEN Restaurant Group Secures Costco Placement in SoCal & Hawaii
AI Summary
GEN Restaurant Group, Inc. announced it has received a direct retail purchase order from Costco's Southern California regional buying team, securing freezer aisle placement across approximately 40 Costco warehouse locations in Southern California and Hawaii. This significant milestone in GEN’s retail and consumer packaged goods expansion strategy was achieved without a preceding regional roadshow, reflecting the company's established brand presence and consumer demand. GEN also plans to conduct roadshow activations in these new locations to drive awareness and engagement, while continuing its multi-region roadshow initiative in other markets like Oregon, Washington, Alaska, and Texas.
Key Highlights
- Received a direct retail purchase order from Costco's Southern California regional buying team.
- Secured freezer aisle placement across approximately 40 Costco warehouse locations.
- Placement covers Southern California and Hawaii markets.
- Order issued without a preceding regional roadshow requirement.
- Launched Costco roadshow demonstration programs in Oregon, Washington, Alaska, and Texas.
- Operates 50+ GEN Korean BBQ restaurant locations across the United States.
- Maintains retail presence across major grocery banners including Albertsons, Pavilions, Vons.
- Branded gift card presence across 91+ Costco and 55+ Sam's Club locations nationwide.