Business UpdateMay 21, 2026, 10:02 AM
Haleon Canada launches "For The Assist" platform with Canada Soccer
AI Summary
Haleon Canada has launched "For The Assist," a national creative platform celebrating the often-overlooked daily health support that enables significant achievements. Rooted in its multi-year partnership with Canada Soccer, the platform connects everyday health routines to performance, featuring Men’s National Team player Richie Laryea. The campaign highlights Haleon's trusted brands like Advil and Sensodyne, and includes a digital platform, national media, retail presence, and an experiential tour across Canada.
Key Highlights
- Haleon Canada launched its national creative platform, "For The Assist," celebrating everyday health support.
- The platform leverages Haleon Canada's multi-year partnership with Canada Soccer.
- The campaign features Canada Soccer Men’s National Team player Richie Laryea.
- It highlights Haleon's products across six major health categories, including Advil and Sensodyne.
- Canadians can access additional support through the "Get Well. Stay Well" digital platform.
- The campaign will roll out nationally across various media, retail, and experiential touchpoints.
- An experiential tour with sports television personality Cabbie Richards will visit communities across Canada.
Price Impact
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