DivestmentJul 28, 2026, 04:06 PM
Holley Divests Scott Drake & Brothers Trucks Brands
AI Summary
Holley Performance Brands announced the divestiture of its Scott Drake and Brothers Trucks brands to CJ Pony Parts, a portfolio company of Century Park Capital Partners. This strategic move allows Holley to reduce complexity and concentrate resources on its core performance verticals. CJ Pony Parts, which previously acquired American Powertrain in 2024, plans to leverage its marketing and fulfillment capabilities to grow both direct-to-consumer and wholesale channels for the newly acquired brands.
Key Highlights
- Holley Inc. divested its Scott Drake and Brothers Trucks brands.
- CJ Pony Parts, a Century Park Capital Partners portfolio company, acquired the brands.
- The divestiture allows Holley to focus resources on core performance verticals and reduce complexity.
- CJ Pony Parts aims to expand inventory depth and support wholesale partners for the acquired brands.
- CJ Pony Parts previously acquired American Powertrain in 2024.
Price Impact
More from HLLY