Inuvo Integrates IntentKey AI with FreeWheel's Buyer Cloud

Inuvo, a provider of artificial intelligence advertising technology, announced an integration with FreeWheel, a global technology platform for the advertising industry. This partnership embeds Inuvo's patented IntentKey AI directly into FreeWheel's Buyer Cloud demand-side platform, enhancing programmatic media buying. The integration allows advertisers to make real-time bidding decisions based on predicted consumer interest, offering greater control, transparency, and flexibility in AI-driven programmatic strategies. This move is expected to advance how advertisers evaluate and act on media opportunities without relying on consumer IDs.