ExpansionMay 19, 2026, 10:02 AM
JAKKS Pacific Debuts Anime Division Prototypes; Targets $49.6B Market
AI Summary
JAKKS Pacific has unveiled the first prototypes from its new Anime Division at Licensing Expo Las Vegas, marking its most ambitious strategic expansion in 30 years. The initial products, centered on hololive production, are expected to launch globally in early 2027. This move aims to capitalize on the rapidly growing global anime market, projected to reach $49.6 billion by 2031, and comes as JAKKS Pacific reports its strongest profitability in over a decade with 2025 gross margins at 32.4%.
Key Highlights
- JAKKS Pacific debuted first prototypes from its new Anime Division at Licensing Expo Las Vegas.
- The initial product lineup focuses on hololive production, including keychains, jumbo plush dolls, and mini figures.
- Products from the Anime Division are expected to launch globally in early 2027.
- The company's gross margins in 2025 reached 32.4%, its highest in 15 years.
- The global anime market is projected to grow from $27.1 billion in 2025 to $49.6 billion by 2031.
- The initiative includes nearly a dozen partnerships with major industry players and digital creators.
- Approximately 50% of Gen Z viewers watch anime weekly, with significant merchandise spending.
Price Impact
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