Business UpdateJun 23, 2026, 01:01 PM
Macerich Seeks Naming Rights Partner for Scottsdale Fashion Square Hub
AI Summary
Macerich announced it has begun the search for an official naming rights partner for a redesigned, high-profile gathering space and social hub at Scottsdale Fashion Square. This initiative aligns with the company's strategy to elevate and transform high-traffic retail properties into exceptional third-space destinations. The renovation, which started in January 2026, is expected to be completed before the upcoming holiday season, enhancing a center that attracts over 12 million annual visitors.
Key Highlights
- Macerich initiated search for a naming rights partner for a redesigned gathering space at Scottsdale Fashion Square.
- The renovation project at Scottsdale Fashion Square began in January 2026 and is expected to complete before the holiday season.
- Scottsdale Fashion Square attracts over 12 million annual visitors.
- Scottsdale visitors have average household incomes of $247,000, with median household income topping $110,000.
- Macerich secured a multi-year naming rights partnership with PenFed Credit Union for PenFed Plaza at Tysons Corner Center in 2025.
- Interested parties for the naming rights opportunity should contact Macerich by July 15th, 2026.
Price Impact
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