PartnershipApr 21, 2026, 08:01 AM
Magnite Expands Partnership with Hearst News for Ad Formats & SpringServe
AI Summary
Magnite announced an expanded partnership with Hearst News, designating Magnite as a preferred deal partner for high-impact advertising formats across web and CTV inventory. Hearst News will also integrate Magnite's SpringServe platform to enhance its video advertising operations, aiming for greater efficiency and dynamic ad formats. This collaboration leverages Hearst News' premium content and Magnite's omnichannel expertise to offer advertisers access to engaged audiences across streaming TV, mobile app, and web environments, reaching over 80 million users.
Key Highlights
- Hearst News selected Magnite as a preferred deal partner for high-impact advertising.
- Partnership covers web and CTV inventory, including web exit-intent and CTV pause ads.
- Hearst News will leverage Magnite's SpringServe platform for video ad operations.
- Collaboration aims to reach over 80 million Hearst News users across platforms.