PartnershipJun 4, 2026, 01:32 AM
Magnite Expands Partnership with JioHotstar, Powers Ad Mediation
AI Summary
Magnite announced an expanded partnership with JioHotstar, India's largest premium entertainment destination. As part of the collaboration, JioHotstar is leveraging Magnite's SpringServe to power advanced mediation across its live streaming, sports, and entertainment portfolio. This technology provides JioHotstar with enhanced control and greater visibility into programmatic creatives, ensuring consistent ad quality and brand safety. The partnership successfully supported JioHotstar during the recent ICC Men's T20 World Cup.
Key Highlights
- Magnite expanded its partnership with JioHotstar, India's largest premium entertainment destination.
- JioHotstar is leveraging Magnite's SpringServe for advanced mediation across its live streaming, sports, and entertainment portfolio.
- Magnite's technology provides JioHotstar with enhanced control and greater visibility into programmatic creatives.
- The collaboration aims to ensure consistent ad quality, support brand safety, and maintain high-quality ad experiences.
- Magnite supported JioHotstar during the ICC Men's T20 World Cup, a major global sporting event.
- JioHotstar's CPO, Bharath Ram, noted Magnite's role in growing their business and managing demand quality.
- Magnite's Country Manager, Sahil Bansal, highlighted the success during the World Cup and future value unlocking.
Price Impact
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