PartnershipJun 17, 2026, 03:01 AM
Magnite Partners Viasat Aviation for In-Flight Programmatic Ads
AI Summary
Magnite announced a partnership with Viasat Aviation to introduce programmatic advertising to in-flight Wi-Fi and entertainment. This collaboration, built on Viasat Ads, aims to transform in-flight environments into premium, addressable inventory, offering brands and ad buyers scaled access to highly engaged audiences. Magnite's programmatic infrastructure will allow advertisers to seamlessly reach millions of travelers across Viasat's extensive in-flight ecosystem, which serves over 60 airlines and 4,000 aircraft globally, ensuring consistent ad formatting and reliable measurement.
Key Highlights
- Magnite partnered with Viasat Aviation to bring programmatic advertising to in-flight Wi-Fi and entertainment.
- The collaboration leverages Viasat Ads to unlock in-flight environments as premium, addressable inventory.
- Viasat powers in-flight connectivity for over 60 airlines on more than 4,000 aircraft worldwide.
- Viasat Ads reaches over 250 million passengers annually across 400+ destinations.
- Magnite's programmatic infrastructure will enable advertisers to reach millions of travelers seamlessly.
- The partnership aims to provide consistent ad formatting, reliable measurement, and premium visibility.
Price Impact
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