PartnershipJun 3, 2026, 03:01 AM
Magnite Partners with dentsu to Advance Swedish CTV Market
AI Summary
Magnite announced a partnership with dentsu in Sweden to accelerate innovation and performance across the media supply chain, building on their existing EMEA collaboration. This initiative leverages Magnite's programmatic infrastructure and video tools to power dentsu's AMX Premium Video, driving the next evolution of CTV buying in the rapidly maturing Swedish market. The partnership aims to enable more intelligent, data-driven, and scalable activation across premium CTV inventory, offering greater transparency and efficiency for advertisers and clients.
Key Highlights
- Magnite partnered with dentsu in Sweden to accelerate innovation in the media supply chain.
- The partnership expands on an existing EMEA collaboration for dentsu's AMX Premium Video.
- Magnite's programmatic infrastructure will drive CTV buying evolution in Sweden.
- Aims to enable more intelligent, data-driven, and scalable CTV activation.
- Provides dentsu with greater visibility, control, and efficiency in media buys.
- Addresses growing advertiser demand for transparent premium CTV activation at scale.
Price Impact
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