Management ChangeMay 6, 2026, 11:02 AM
MasterCraft Boat Holdings Appoints Chip Gerlach as Pontoon GM
AI Summary
MasterCraft Boat Holdings, Inc. announced the appointment of Charles "Chip" Gerlach as General Manager of its pontoon segment, effective immediately. Gerlach will lead the Crest and Balise brands, focusing on product innovation, dealer partnerships, and operational performance. He brings extensive experience in the marine industry to this role. Mike O Connell, the previous General Manager, will transition to Senior Vice President, Operational Excellence, and will continue to support the pontoon segment.
Key Highlights
- Charles "Chip" Gerlach appointed General Manager of MasterCraft's pontoon segment, effective immediately.
- Gerlach will lead both the Crest and Balise pontoon brands.
- His responsibilities include driving product innovation, strengthening dealer partnerships, and accelerating performance.
- Gerlach brings deep experience in the marine industry, particularly with pontoon products and dealer networks.
- Mike O Connell transitions from the role to Senior Vice President, Operational Excellence.
- O Connell will remain actively involved with the pontoon segment, partnering with Gerlach.
Price Impact
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