Mattel Promotes Roberto Stanichi to President, Chief Marketing and Brand Officer
Mattel, Inc. announced the promotion of Roberto Stanichi to President, Chief Marketing and Brand Officer, effective July 29, 2026. Mr. Stanichi, previously Executive Vice President and Chief Global Brand Officer, will continue to oversee brand and business strategy, marketing, consumer insights, and product design, reporting to CEO Ynon Kreiz. In connection with his promotion, Mr. Stanichi will receive an annual base salary of $900,000, an annual target award of 100% of his base salary under the Mattel Incentive Plan, and special stock grants totaling $3.9 million. His annual target stock grant value will increase to $3 million starting in 2027.
Key Highlights
- Roberto Stanichi promoted to President, Chief Marketing and Brand Officer.
- Stanichi previously served as Executive Vice President and Chief Global Brand Officer.
- New annual base salary set at $900,000.
- Annual target award under Mattel Incentive Plan (MIP) is 100% of base salary.
- Received two special stock grants totaling $3,900,000 ($1.9M in RSUs/PSUs, $2.0M in RSUs).
- Annual target stock grant value will increase to $3,000,000 starting in 2027.
Price Impact
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