RebrandingJul 17, 2026, 08:41 AM
Medifast Rebrands OPTAVIA to Trilivy Metabolic Health System
AI Summary
Medifast, Inc. announced the rebranding of its OPTAVIA lifestyle brand to Trilivy, a comprehensive metabolic health system. This move signifies a major corporate transformation, expanding the company's focus beyond traditional weight loss to address broader metabolic health challenges. The new system introduces newly formulated meal replacements, including the Trilivy Reset Fueling line with MetaVantage Technology, and is backed by breakthrough science called Metabolic Synchronization.
Key Highlights
- Medifast rebranded its OPTAVIA lifestyle brand to Trilivy, a comprehensive metabolic health system.
- The company is shifting its focus from traditional weight loss to optimal metabolic health.
- Introduced Trilivy Reset Fueling line with MetaVantage Technology to optimize metabolism.
- The system uses Metabolic Synchronization to reverse metabolic dysfunction through three phases.
- Clinical studies showed 14% reduction in visceral fat and 98% lean mass retention.
- Coach-supported program resulted in 10x more weight loss and 17x more fat loss than self-directed.
Price Impact
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