PartnershipJun 18, 2026, 09:01 AM
Nexxen & L2 Data Partner to Launch VoterMatch Solution
AI Summary
Nexxen International Ltd. and L2 Data announced a strategic partnership to introduce VoterMatch, a new solution for political advertisers. VoterMatch aims to enhance understanding of voter reach and frequency by integrating Nexxen's log-level data with L2's comprehensive National Voter File. This collaboration is expected to provide more precise reach visibility, improved frequency controls, and stronger optimization inputs, allowing campaigns to make smarter decisions and maximize ad spend efficiency.
Key Highlights
- Nexxen and L2 Data partnered to launch VoterMatch, a new solution.
- VoterMatch improves political advertisers' understanding of voter reach and frequency.
- It combines Nexxen's log-level data with L2's National Voter File.
- Provides more precise reach visibility and better frequency controls.
- Aims to reduce wasted impressions and avoid audience oversaturation.
- Enables stronger optimization inputs for ad spend confidence.
- Insights can be activated through Nexxen's demand-side platform (DSP).
Price Impact
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