New LaunchJul 14, 2026, 09:01 AM
Nexxen Launches 2026 Midterm Elections Predictions Report
AI Summary
Nexxen International Ltd. has launched a new predictions report focused on the 2026 U.S. midterm elections. The report utilizes Nexxen's proprietary data to analyze voter behavior, particularly among "news-avoiding voters," offering insights for political advertisers. It highlights that a significant portion of the electorate avoids traditional news but remains politically engaged, consuming content through entertainment, social platforms, and audio, which Nexxen's unified platform helps advertisers target.
Key Highlights
- Nexxen launched a new predictions report for the 2026 U.S. midterm elections.
- Report leverages proprietary data to track past, present, and future voter behavior.
- Nearly 40% of Americans actively avoid news, yet 86% plan to vote in 2026 midterms.
- 91% of news-avoiding voters passively encounter political content in non-traditional environments.
- 41% of these voters are influenced by creators, and over 35% use search/AI tools.
- Nearly 1 in 3 news-avoiding voters decide how to vote in the final weeks of campaigns.
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