New LaunchJul 29, 2026, 09:09 AM
Nexxen Launches New First-Party Data Onboarding in DSP
AI Summary
Nexxen announced the general availability of a new first-party data onboarding capability within its demand-side platform (DSP), Nexxen DSP. This feature enables brands and advertisers to ingest, validate, and prepare audiences for activation in 24 hours or less, significantly streamlining the process. The company also enhanced its Unified Identity Graph, which now combines leading identity solutions with offline signals, expanding Nexxen's identity footprint by nearly 100% globally and offering a more holistic view of audiences.
Key Highlights
- Nexxen launched a new first-party data onboarding capability within its demand-side platform (DSP).
- The new capability allows advertisers to ingest, validate, and prepare audiences for activation in 24 hours or less.
- It aims to remove friction points in programmatic activation by streamlining the workflow.
- Nexxen's Unified Identity Graph has been enhanced, combining identity solutions with offline signals.
- The enhanced Unified Identity Graph expands Nexxen's identity footprint by nearly 100% globally.
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